Local SEO Toronto:
Google Maps and Search
Show up when Toronto buyers search Google, open Google Maps or look for a business near them. SET Marketing runs local SEO for mid-market businesses across the GTA and tracks every call and form it brings in.
Book a Free Strategy CallLocal Search That
Brings in Customers
SET Marketing is a Toronto local SEO company for mid-market businesses and public bodies. We work on the three things Google says it uses to rank local results: relevance, distance and prominence.
Relevance comes from a complete Google Business Profile and pages that match what people search. Distance is where the searcher is, so we build pages for the parts of the GTA you serve. Prominence comes from reviews, consistent listings, links and mentions across the web.
Your plan is set by a fractional CMO, so local search works together with your ads and website. Reporting shows the calls, forms and bookings search brings in, with rankings as supporting detail. For the bigger picture, read our guide to SEO services in Toronto. For a step-by-step on the profile itself, read our Google Business Profile guide, and for reviews, our guide to getting more Google reviews.
Doing it yourself first? Start with our small business SEO guide.
Everything Local
Search Needs
Google Business Profile
Full setup and upkeep: categories, services, photos, posts and Q&A, so you can compete in the Toronto map pack.
Local Citations
Your name, address and phone the same on the directories Google and AI tools trust.
Reviews System
A simple way to ask every happy customer for a review, and replies that build trust.
Toronto and GTA Area Pages
Pages for the neighbourhoods and cities you serve, written for the people who live and work there.
On Page and Technical SEO
Fast mobile pages, clean structure and schema markup so Google can read and trust your site.
Call and Form Tracking
Every call and form from search tracked in GA4 and your CRM, so you see what local SEO is worth.
How Toronto
Searches
Neighbourhood Searches
Buyers search by area: Downtown, North York, Etobicoke, Scarborough. We plan pages and posts for the areas you cover.
Service-Area Businesses
If you go to your customers, we set up your profile the way Google allows, with your address hidden and your service area listed.
Multiple Locations
One profile and one page per location, with reviews and tracking kept separate so you can compare them.
Near Me and AI Answers
We target the near me searches that lead to calls, and the local questions people now ask AI tools.
What Local SEO
Costs
Search Foundation
From CA$5,000 a month plus ad spend. Local SEO and Google Ads for one location or service line.
Multi-Location Search Growth
CA$6,500 to CA$9,500 a month plus ad spend, for several locations or service lines.
AI Search Local
CA$3,500 setup, then CA$2,500 a month, if you only need to show up in AI answers.
Prices are in Canadian dollars, plus HST. Ad spend goes straight to Google with no markup. The first term is 90 days, then month to month. See full details on our pricing page, or start with a CA$4,500 Growth Audit.
From Audit to
Booked Calls
1. Local Search Audit
We review your Google profile, listings, reviews, website and the Toronto competitors already showing up for your services.
2. Keyword and Area Plan
We map the services and GTA areas worth ranking for, in order of value to your business.
3. Build and Fix
Profile, listings, technical fixes and new pages go live in the order the plan sets.
4. Grow and Report
New content and reviews every month, with calls, forms and bookings from search in your report.
Our Clients
City of Toronto · City of Markham · American Express · Art Basel · BMW · Huawei · Marriott · Miami Dolphins
More for Toronto
Businesses
Local SEO in Toronto, Answered
What is local SEO?
Local SEO is the work that helps your business show up when people nearby search for what you do, in Google Maps, the map pack at the top of Google and local AI answers. It covers your Google Business Profile, reviews, listings and the pages on your website.
How does Google rank local businesses?
Google says local results are based mainly on relevance, distance and prominence. Relevance is how well your profile and pages match the search. Distance is how far you are from the searcher or the area they name. Prominence comes from reviews, listings, links and how well known your business is.
How long does local SEO take in Toronto?
It depends on your competition and where your Google profile and website start. The audit shows your starting point, and your report shows progress every month.
Do I need a Toronto address to show up in Google Maps?
You need a real address or a service area set up the way Google allows. Businesses that visit customers, like contractors, can hide their address and list the areas they serve instead.
How much does local SEO cost in Toronto?
Local SEO is part of our Search Foundation retainer, from CA$5,000 a month plus ad spend, which also includes Google Ads. Multi-location programs run CA$6,500 to CA$9,500 a month. Prices are in Canadian dollars, plus HST. See our pricing page.
Do you guarantee a spot in the map pack?
No. No one controls Google rankings. We fix and build the things Google uses to rank local results, and report on the calls, forms and bookings that search brings in.
Grow Your Toronto
Business
Tell us about your business. We will show you what we would do first.
Book a Free Strategy Call