Market Expansion

Into Canada
or Out of It

Market expansion gives you partners, a soft landing and lead generation in Canada, the US or abroad.

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The Practice

A Soft Landing in a
New Market

SET's market expansion practice helps companies enter Canada, and Canadian companies expand into the US and abroad, with partners, a soft landing and lead generation in the new market. With offices in Toronto and Miami, the team works on both sides of the border. It also supports public bodies with business retention, investment attraction and trade missions.

What's Included

What You Get

Market Entry

Entry into Canada, and from Canada into the US and abroad, planned around your offer and your buyers.

Soft-Landing Programs

Support for incoming companies as they set up, find their footing and meet the right people.

Partner, Distributor & Agent Search

Finding and vetting the partners, distributors and agents who can sell in the new market.

Inbound & Outbound Trade Missions

Planning and running trade missions, in either direction.

Business Retention & Investment Attraction

Programs for public bodies that keep businesses in the region and bring new investment in.

Lead Generation in the New Market

Marketing and lead follow-up in the new market, run by the SET team.

Fit

Who It's For

Entering Canada

A company from the US or abroad opening in Canada that needs partners and first customers.

Expanding From Canada

A Canadian company moving into the US or another market.

Attracting Investment

An economic development office working on business retention, investment attraction or trade missions.

If you are not sure the market is right yet, start with growth strategy. We will tell you which on the call.

How It Works

Four Phases

01

Assess

We look at the market, the competition, the rules and how your offer fits.

02

Plan

We build the entry plan: where to land, who to partner with and how to reach buyers.

03

Land

Soft landing, partner and distributor introductions, and trade missions.

04

Grow

Lead generation and marketing in the new market, run by SET.

Toronto skyline at night
Deliverables

What It
Produces

A market entry plan for the new market
A shortlist of partners, distributors or agents
Soft-landing and trade mission support
Lead generation running in the new market
Questions

Market Expansion, Answered

What does market expansion include?

Entry into Canada and from Canada into the US and abroad, soft-landing programs for incoming companies, partner, distributor and agent search, inbound and outbound trade missions, business retention and investment attraction, and lead generation in the new market.

Do you help companies enter Canada?

Yes. We help companies from the US and abroad plan their entry, find partners and generate leads in Canada.

Can you help a Canadian company expand into the US?

Yes. With offices in Toronto and Miami, SET works on both sides of the border, and in other markets abroad.

Do you work with economic development offices?

Yes. Business retention, investment attraction and inbound and outbound trade missions are part of the practice.

How much does market expansion cost?

It is scoped to the market and the work, and quoted after the free strategy call. SET's published prices are on the pricing page.

Let's Connect

Ready to Grow?

Tell us about your business. We will show you what we would do first.

Book a Free Strategy Call