Fractional CMO

Executive Marketing
Leadership, On Demand

Senior marketing leadership for service businesses doing $1M to $20M. Strategy, team direction, and revenue architecture without the cost of a full time CMO.

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The Role

A Marketing Leader
Without the Overhead

A fractional CMO gives you senior marketing leadership at a fraction of a full time hire. Instead of a $250K+ executive, you get an operator who sets strategy, directs your team and vendors, installs the acquisition system, and owns the revenue number, plugged in for exactly the hours you need. Ideal for businesses that have outgrown DIY marketing but aren’t ready to build a full in house department.

What's Included

The Full Engine

Strategy & Architecture

A complete revenue plan covering positioning, offer, channels, and the acquisition system that ties them together.

Team & Vendor Direction

Leadership for your internal team and outside vendors, so everyone executes against one plan instead of scattered tactics.

Multichannel Acquisition

Paid media, SEO, content, and automation orchestrated as one system rather than disconnected efforts.

SET OS Install

Our acquisition operating system, with tracking, CRM, pipeline, and automation, set up to run growth around the clock.

Forecasting & Reporting

Revenue modeling and board level reporting so marketing is accountable to numbers, not activity.

Brand & Creative Direction

Creative and brand oversight so the work looks the part and converts, not just runs.

How It Works

Four Phases

01

Assess

We audit your marketing, team, funnel, and numbers to find the gaps between where you are and your revenue goals.

02

Architect

We design the strategy, system, and team structure to close those gaps.

03

Lead

We direct execution across your team and vendors against the plan, week over week.

04

Scale

We compound what works and build the infrastructure to keep growing predictably.

Questions

Fractional CMO, Answered

What is a fractional CMO?

A fractional CMO is a senior marketing executive who leads your marketing part time, setting strategy, directing the team, and owning revenue, without the cost or commitment of a full time hire.

How much does a fractional CMO cost?

Far less than a full time CMO (typically $250K+ all in). Fractional engagements are a monthly retainer scoped to the hours and scope you need. We’ll size it on the strategy call.

How is this different from an agency retainer?

An agency executes tasks; a fractional CMO provides leadership across strategy, accountability, and direction over your whole marketing function, including other vendors. With SET you can have both under one roof.

How many hours per week is it?

It varies by engagement, enough to lead strategy, run cadence, and stay accountable to the numbers, without the cost of full time. We’ll define the right scope together.

Who is a fractional CMO right for?

Service businesses doing roughly $1M to $20M that have outgrown DIY or scattered marketing, need senior direction, but aren’t ready to hire a full in house executive.

Let's Connect

Ready to Grow?

We work with a select number of service businesses each quarter. If you're serious about more qualified leads and revenue, let's talk.

Book a Strategy Call