Results
What It
Produces
Fractional
Senior leadership scoped to the hours you need
One
Partner accountable for strategy and execution
Senior
Executive level strategy at the table every week
SET Marketing provides fractional CMO services for growing businesses in Toronto and Miami. A fractional CMO is a senior marketing leader who works on your business part time. They set the plan, the budget and the priorities, and keep every dollar of marketing tied to sales.
Book a Free Strategy CallAt SET, your fractional CMO comes with the team that carries out the plan: your website, your Google ranking, your ads and your lead follow-up, all run by the same people. A full-time CMO can cost $250K+ a year. With SET you get senior leadership for the hours you need, and one team accountable for the results. It fits businesses that have outgrown doing marketing themselves and want senior direction before they build a full in-house team.
A clear marketing plan: who you sell to, what you offer, which channels to use and how it all fits together.
Your fractional CMO leads your staff and any outside vendors, so everyone works from one plan.
Your ads, SEO, content and lead follow-up run as one plan by one team.
Our system that connects your website, ads, CRM and follow-up so every lead is tracked to the sale.
Simple forecasts and clear reports, so you and your partners can see what marketing brings in.
Oversight of your brand and creative, so your marketing looks right and brings in leads.
We look at your marketing, your team, your sales process and your numbers to find the gaps between where you are and where you want to be.
We build the plan, the budget and the team structure to close those gaps.
We lead the work across your team and vendors, week by week.
We put more behind what works and keep improving so growth stays steady.
A fractional CMO is a senior marketing leader who works on your business part time. They set the plan, the budget and the priorities, and keep every dollar of marketing tied to sales. At SET, your fractional CMO comes with the team that carries out the plan: your website, your Google ranking, your ads and your lead follow-up, all run by the same people.
Much less than a full-time CMO, which typically costs $250K+ all in. A fractional CMO is a monthly retainer sized to the hours and work you need. We size it with you on the free strategy call.
An agency usually carries out tasks. A fractional CMO leads your whole marketing plan, including any outside vendors, and stays accountable to the numbers. At SET, your fractional CMO comes with the team that carries out the plan: your website, your Google ranking, your ads and your lead follow-up, all run by the same people.
It depends on your business. It is enough time to lead the plan, run regular check-ins and stay accountable to the numbers. We set the right amount together.
Growing businesses that have outgrown doing marketing themselves or juggling scattered vendors, and want senior direction before hiring a full-time executive.
Tell us about your business. We will show you what we would do first.
Book a Free Strategy Call