Pricing and
Contract Terms
Published rates. A 90-day first term, then month to month.
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Costs
SET Marketing retainers start at CA$5,000 a month plus ad spend. That covers SEO and Google Ads run by one team for one location or service line. The first term is 90 days. After that, it runs month to month with 30 days notice. Ad spend goes straight to Google or Meta, with no markup.
Three Levels
SEO and Google Ads for one location or service line.
- Full SEO audit and Google Business Profile
- Google Ads build and management
- One shared keyword map
- Form and call tracking in GA4
- Monthly lead report
Multiple locations or service lines, built to scale.
- Everything in Foundation
- Location and service landing pages
- Ad copy matched to each page
- Call and CRM tracking to the lead
- Weekly search terms review
A senior marketing lead plus the full team.
- Search, Meta and YouTube ads
- Website and CRM
- Budget and revenue planning
- Direction for your team and vendors
- Owner and board reporting
Prices in Canadian dollars, plus HST. Final scope is set on the strategy call. One-time Growth Audit: CA$4,500 fixed. Website builds are quoted as fixed projects.
Plain Terms
Covers the build: audit, tracking, pages and campaigns.
Month to month. No annual lock-in.
Either side can end it with 30 days notice.
Google and Meta bill your card directly.
Two Agencies
or One Team
Market ranges: Toronto mid-market agency retainers, Digital Estate Media, 2026.
See how it runs: Toronto SEO and Google Ads, One Team, with a real client result.
Pricing, Answered
How much does SET Marketing cost?
Retainers start at CA$5,000 a month for SEO and Google Ads on one location or service line. Multi-location search programs run CA$6,500 to CA$9,500 a month, and a fractional CMO engagement starts at CA$12,000 a month. Ad spend is extra and paid directly to Google or Meta. Prices are in Canadian dollars, plus HST.
Is there a long-term contract?
The first term is 90 days, which covers the audit, tracking, pages and campaign build. After that, the engagement runs month to month and either side can end it with 30 days notice.
Do you mark up ad spend?
No. Ad spend is billed by Google or Meta directly to your payment method. SET charges only the monthly management fee.
Why is the first term 90 days?
The first 90 days are the build: audit, conversion tracking, landing pages and campaign structure. Judging search work before that build is finished gives a misleading read in either direction.
I have about $5,000 a month in total for marketing. Is SET a fit?
Probably not yet for an ongoing retainer. Our retainers start at CA$5,000 a month before ad spend, so a $5,000 total budget is below where we can run both channels properly. At that level, a one-time Growth Audit at CA$4,500, with a 90-day plan your team or a freelancer can execute, is usually the better use of the money. See our $5,000 a month plan.
How does SET compare to hiring two agencies?
Toronto agencies commonly charge CA$3,000 to CA$6,000 a month for growth-level Google Ads management and CA$4,000 to CA$8,000 a month for growth-level SEO, so the two bought separately often run CA$7,000 to CA$14,000 a month. SET runs both as one team, from CA$5,000.
Are one-time projects available?
Yes. The Growth Audit is a fixed fee of CA$4,500 with no retainer required, and ends with a 90-day roadmap. Website builds are quoted as fixed-price projects after a strategy call.
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