Reporting

See Which Marketing
Brings In Money

SET Marketing sets up marketing tracking and reporting for mid-market businesses and public bodies in Toronto and Miami. You see exactly which ads, searches and campaigns bring in calls, booked appointments and sales.

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What We Build

Reports That Answer
the Real Question

The real question is simple: which marketing brings in the most money for the least cost? Many marketing reports show clicks and views and stop there. They never connect to leads, booked calls or sales. We set up reporting that does. Every channel, every campaign and every dollar is traced from the first click to the sale, all in one place.

What's Included

Full
Visibility

Tracking Setup

Google Tag Manager and Google Analytics set up correctly, so every form, phone call, booking and online sale is counted and matched to its source.

Results by Channel

See how much money each channel, like Google, Facebook or SEO, brings in.

Custom Dashboards

Dashboards built for your business in Looker Studio or the tool you prefer, showing the numbers that matter to your goals.

All Your Ads in One View

Reporting across Meta, Google and LinkedIn in one place, so you see how all your ads are doing together.

Weekly Report

A report every Monday that shows what happened last week, what is trending and what to decide this week.

Tracked to the Sale

Reporting connected to your CRM, so you know the real return on every channel and campaign.

How It Works

The Process

01

Review

We look at your current tracking, find what is missing or broken, and list what you should be measuring.

02

Fix and Build

We fix broken tracking, add what is missing and set up the data your reports need.

03

Dashboard

We build dashboards with the numbers your team needs to make good decisions, with nothing extra.

04

Report

We send your weekly report and point out problems, opportunities and decisions, so you always know what is happening.

Results

What It
Produces

Every sale traced back to the channel and campaign that produced it
One dashboard in place of five platform reports
A weekly read on what to cut, keep and scale
Budget decisions made on revenue, not clicks

Read more: How Much Should You Spend on Marketing? and What Revenue Architecture Actually Means.

Questions

Analytics, Answered

What analytics tools do you use?

We use Google Analytics 4 and Google Tag Manager for tracking, Looker Studio for dashboards, and your CRM to connect marketing to sales. We also work with Triple Whale, Northbeam and other tracking tools when they fit.

Is my current GA4 setup probably broken?

Probably, at least in part. Many Google Analytics setups miss key events like form fills and calls, count things twice or are poorly connected to ad accounts. Our review shows you exactly what needs fixing.

Can you connect marketing to our CRM?

Yes. This is one of our strengths. We connect your marketing data to your CRM so you see which campaigns bring in good leads and sales.

How long does tracking setup take?

Tracking goes in first, then dashboards and your CRM connection are added. Timing depends on your tools, and we map it out with you on the free strategy call.

What does analytics setup cost?

Setup is quoted as a fixed project based on how many platforms and conversion points are involved. Ongoing reporting is available as a monthly retainer. We scope it with you on the free strategy call.

Let's Connect

Ready to See What Your
Marketing Is Actually Doing?

Book a free strategy call. We will review your current tracking, show you what you are missing and set up reporting that tells the full story.

Book a Free Strategy Call