Chris MarcheseFounder & CEO, SET Marketing
Founder and CEO of SET Marketing and the wider SET ecosystem. Operator, creator and systems builder, based between Toronto and Miami.
Book a Strategy CallChris Marchese is the founder of SET Marketing and the wider SET ecosystem. A marketer and operator with an editorial eye, he builds the systems most agencies only talk about, pairing real creative production with the acquisition infrastructure that turns attention into revenue.
Based between Toronto and Miami, Chris is also a luxury lifestyle and hospitality creator with a 500,000+ audience across Instagram and TikTok, with on screen credits and a LinkedIn newsletter, Setting The Pace, on growth and building in the premium space. SET Marketing is where his creative instinct and operator discipline meet.
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Before marketing, Chris spent roughly twelve years as a Red Seal certified industrial mechanic millwright. That trade is about building and maintaining machinery that cannot afford to fail, and it shaped how he approaches growth: diagnose the system, find the constraint, engineer the fix.
He brings the same discipline from competitive hockey, where he played at the OHL level, and an eye trained as an artist. The result is a rare mix of operator rigor and creative instinct, which is exactly what SET is built on.
Today Chris leads SET Marketing, publishes the Setting The Pace newsletter on LinkedIn, and creates luxury lifestyle and hospitality content for an audience of more than 500,000 across Instagram and TikTok.
Chris Marchese is the founder and CEO of SET Marketing, a fractional CMO and growth agency for $1M to $20M businesses, and of the wider SET ecosystem. He is based between Toronto and Miami.
Setting The Pace is Chris Marchese's LinkedIn newsletter on growth, leadership and building in the premium space, written from the field.
Chris spent roughly twelve years as a Red Seal certified industrial mechanic millwright and played competitive hockey at the OHL level before building SET.
Book a strategy call with SET Marketing. Chris leads strategy on SET engagements.
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