About

SET Marketing

A Toronto and Miami consulting and marketing firm for mid-market businesses and public bodies. One senior leader sets the plan and one team does the work.

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The Firm

One Team for
Strategy and Growth

SET Marketing is a Toronto consulting and marketing firm with a second home in Miami. We work with mid-market businesses, government bodies and non-profits on the plan, the marketing and the market entry that turn into new customers and new revenue.

Every client gets a senior leader who sets the plan, and a team that does the work. Corporate strategy, website, search, ads, lead follow-up, CRM, reporting and expansion into or out of Canada all run from that one plan, so every part pulls in the same direction.

Since 2019 we have worked with more than 150 companies across 12+ industries, from infrastructure and transportation to healthcare and consumer products, and with brands like BMW and Marriott.

We measure our work the way you measure your business: calls, booked appointments, customers and revenue.

Growth Strategy Market Expansion Fractional CMO Websites SEO and AI Search Google and Meta Ads CRM and Follow-Up Training
The SET Difference

What Is a
Fractional CMO?

A fractional CMO is a senior marketing leader who works on your business part time. They set the plan, the budget and the priorities, and keep every dollar of marketing tied to sales.

At SET, your fractional CMO comes with the team that carries out the plan: strategy, website, search, ads, lead follow-up and market entry, all run by the same people.

SET MarketingHire a full-time CMOHire an agency
Who sets the strategyYour SET fractional CMOYour CMOYou do
Who does the workThe same SET teamA team you still have to hireThe agency, task by task
Who owns the resultsSET, against your sales numbersYour CMOYou do
What you commit toA monthly engagementA full-time executive hireA list of deliverables

Is this for you?

  • You spend on marketing but can't tell what's bringing in customers.
  • You are expanding into Canada, or out of it, and need a partner on the ground.
  • Marketing decisions keep landing on your desk.

What you get

  • One leader who owns your marketing
  • One plan every channel follows
  • One team doing the work
  • One report showing what brings in customers
Book a Free Strategy Call How our fractional CMO service works
Who We Help

Built for Market Growth

Infrastructure, transportation, technology, aerospace, agribusiness, healthcare, consumer products, and government and non-profit bodies. Pick your industry to see how we would grow it.

Infrastructure & Construction
View playbook →
Government & Non-Profit
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Transportation
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Technology
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Aerospace & Defense
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Agribusiness
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Healthcare
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Consumer Products
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The SET Ecosystem

More Than an Agency

SET Marketing sits inside a wider ecosystem of operating companies, capital, and proprietary systems built to help businesses scale.

Chris Marchese standing on a marina dock beside yachts
SET Marketing
The Agency
Fractional CMO leadership and growth infrastructure. Strategy, websites, SEO, and ads under one roof.
Chris Marchese working on a laptop aboard a boat
SET Enterprises
Founder
The parent company behind the SET portfolio. Building verticals across marketing, ventures, and media.
Bright, modern living room in a luxury home
Fraction Kings
Founder
A rewards crowdfunding platform where supporters fund creators by buying the gear. Chris is a partner.
Close-up of a hand on a car door handle
Setting The Pace
Newsletter
A LinkedIn newsletter on growth, leadership, and building in the luxury space. Written from the field.
Professional in a blazer reviewing notes in a meeting
SET OS
The System
Our proprietary acquisition operating system. Tracking, CRM, pipeline, and automation that runs growth 24/7.
Blue sports car parked outside a lit building at night
150+ Clients
Track Record
Businesses across 12+ industries scaled since 2019.
How We Work

One Partner, One System

01

Diagnose

We start with the numbers: where leads come from, what they cost, where they stall, and what the business needs next.

02

Plan

Your senior leader sets the plan: the corporate strategy, who you want to reach, where to spend, which markets to enter and how we track it.

03

Build

Websites, SEO, paid media, CRM, automation, partner introductions and training are built and delivered by the same team that planned them.

04

Improve

Every month we measure what brought in customers, cut what did not, and put more behind what works.

Why It Matters

Leadership and Execution

Mid-market businesses usually have two options. Hire a consultant for the plan and an agency for the work, or hire a full-time executive and build a team around them.

SET gives you both in one place. A senior leader sets direction, budget and priorities, and our team builds and runs the work: strategy, marketing, market expansion and training. One partner is accountable for how it all contributes to revenue.

We are based in Toronto with a second home in Miami, and work across North America with infrastructure and construction, transportation, technology, aerospace and defense, agribusiness, healthcare and consumer products companies, and with government bodies and non-profits.

FAQ

Common Questions

What is SET Marketing?

SET Marketing is a Toronto and Miami consulting and marketing firm. Every client gets a senior leader, called a fractional CMO, plus the team that sets the strategy, builds the website, runs the ads, handles SEO and follow-up, and opens new markets.

Where is SET Marketing based?

SET is based in Toronto and serves businesses across the GTA and North America, with a second home in Miami.

What does a fractional CMO do?

A fractional CMO is a senior marketing leader who works on your business part time. They set the plan, the budget and the priorities, and keep every dollar of marketing tied to sales. At SET, your fractional CMO comes with the team that carries out the plan.

Which industries does SET work with?

Infrastructure and construction, government and non-profit, transportation, technology, aerospace and defense, agribusiness, healthcare and consumer products, among others.

How is SET different from a traditional agency?

With SET, the person who sets your marketing plan and the team that carries it out work together every day, and we measure success by customers and revenue.

Keep Exploring

Where to Next

The Founder

Meet Chris Marchese, the founder behind SET.

Results

The numbers behind the work since 2019.

Services

Growth strategy, market expansion, digital marketing and training.
Let's Connect

Build the System

Tell us about your business. We will show you what we would do first.

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