Industries

Marketing and Strategy for
Transportation and Logistics

Transportation and logistics companies grow on reliability, coverage and the contracts that come from being the known operator in a lane or region. We build the brand, the lead flow and the partnerships that win long-term shipper and public-sector work.

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How We Help

One Partner,
Four Practices

SET Marketing is a Toronto and Miami consulting and marketing firm for mid-market businesses and public bodies. For transportation & logistics that means one senior leader who sets the plan and one team that does the work, across strategy, market expansion, digital marketing and training. Every part runs from the same plan and every dollar is tracked back to sales.

The Playbook

Transportation & Logistics,
Four Ways

Growth Strategy

Service line and corridor strategy, pricing and positioning against national carriers, and acquisition or succession planning for family-owned operators.

Market Expansion

Cross-border expansion between Canada and the US, partner and agent search in new markets, and introductions to ports, authorities and industry associations.

Digital Marketing

A website that sells capability and coverage, SEO and ads for the searches shippers run, and LinkedIn campaigns aimed at procurement and operations leaders.

Training

Sales training for account teams, leadership training for dispatch and operations managers, and CRM pipeline discipline for long-cycle contracts.

How It Works

The Process

01

Strategy Call

We learn how you win work today, where you want to grow and what is in the way. You leave with a clear view of the opportunity.

02

Plan

Your senior leader sets the plan: positioning, the markets and buyers to pursue, the channels to run and how it is measured.

03

Build

Website, proof, search, outreach, CRM and follow-up are built and launched by the same team that planned them.

04

Run and Report

We run it with your team, report on what each activity produced, and do more of what works.

Questions

Transportation & Logistics, Answered

Which parts of transportation and logistics do you work with?

Carriers, freight forwarders, 3PLs, port-side and airport-side operators, fleet services and the technology companies that serve them.

Can you help us win shipper and public-sector contracts?

Yes. Positioning, qualifications and proof that procurement teams can check, outreach to the decision makers, and the follow-up that keeps you in the running.

We want to move into the US or into Canada. Where do you start?

With the lanes, the regulations and the partners. We map the market, handle soft landing and introductions, and run the first outreach with you.

What does a typical engagement include?

A senior leader who sets the plan and a team that runs it: strategy, website, search and LinkedIn, CRM and follow-up, and training for your sales people. Scope is set on the strategy call.

Other Industries

Who Else We Serve

Infrastructure & Construction

Infrastructure and construction companies win on relationships, qualifications and being known before the tender opens.

Government & Non-Profit

Public bodies and non-profits need to reach residents, members and funders with clear messages and accountable spend.

Technology

Technology companies need positioning that cuts through, a pipeline that does not depend on the founder, and a path into new markets.

Aerospace & Defense

Aerospace and defense suppliers grow through qualification, long sales cycles and the right primes and programs.

Agribusiness

Agribusiness grows on distribution, export markets and trust built over seasons.

Healthcare

Hospitals, clinics, health insurers and health-system companies grow on trust, reputation and reach.

Consumer Products

Consumer product companies grow on channels, retail and e-commerce math, and brands people remember.

Let's Connect

Ready to Grow in
Transportation and Logistics?

Book a free strategy call. We will look at how you win work today and show you what we would do first.

Book a Free Strategy Call