Technology companies need positioning that cuts through, a pipeline that does not depend on the founder, and a path into new markets. We build the go-to-market plan and run it: messaging, demand generation, partnerships and market entry.
Book a Free Strategy CallSET Marketing is a Toronto and Miami consulting and marketing firm for mid-market businesses and public bodies. For technology that means one senior leader who sets the plan and one team that does the work, across strategy, market expansion, digital marketing and training. Every part runs from the same plan and every dollar is tracked back to sales.
Go-to-market strategy, pricing and packaging, category positioning and the board-level revenue model that funding rounds and acquisitions require.
Soft landing into Canada or the US, channel and reseller partner search, and introductions to government programs that support technology adoption.
Website and product messaging, SEO and AI search for the questions buyers ask, paid campaigns to the right accounts, and CRM automation from signup to closed deal.
Sales and demo training for technical founders and account teams, and leadership training as the company moves from startup to scale.
We learn how you win work today, where you want to grow and what is in the way. You leave with a clear view of the opportunity.
Your senior leader sets the plan: positioning, the markets and buyers to pursue, the channels to run and how it is measured.
Website, proof, search, outreach, CRM and follow-up are built and launched by the same team that planned them.
We run it with your team, report on what each activity produced, and do more of what works.
Both, and the services companies around them. Most of our technology clients sell to other businesses or to the public sector.
Yes. Positioning, pricing conversations, the pipeline model and the first campaigns, plus partner and distributor search when you are entering a new country.
Yes. Every channel we run is tracked to meetings, pipeline and revenue in your CRM, and the plan is adjusted on those numbers.
A senior leader who sets the plan and a team that runs it: strategy, website, search and LinkedIn, ads, CRM and follow-up, and sales training. Scope is set on the strategy call.
Infrastructure and construction companies win on relationships, qualifications and being known before the tender opens.
Public bodies and non-profits need to reach residents, members and funders with clear messages and accountable spend.
Transportation and logistics companies grow on reliability, coverage and the contracts that come from being the known operator in a lane or region.
Aerospace and defense suppliers grow through qualification, long sales cycles and the right primes and programs.
Agribusiness grows on distribution, export markets and trust built over seasons.
Hospitals, clinics, health insurers and health-system companies grow on trust, reputation and reach.
Consumer product companies grow on channels, retail and e-commerce math, and brands people remember.
Book a free strategy call. We will look at how you win work today and show you what we would do first.
Book a Free Strategy Call