Industries

Marketing and Strategy for
Healthcare

Hospitals, clinics, health insurers and health-system companies grow on trust, reputation and reach. We grow brand awareness, patient and member acquisition and loyalty with compliant, measurable marketing and the strategy behind it.

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How We Help

One Partner,
Four Practices

SET Marketing is a Toronto and Miami consulting and marketing firm for mid-market businesses and public bodies. For healthcare that means one senior leader who sets the plan and one team that does the work, across strategy, market expansion, digital marketing and training. Every part runs from the same plan and every dollar is tracked back to sales.

The Playbook

Healthcare,
Four Ways

Growth Strategy

Brand and service-line strategy, campaign planning for patient or member acquisition, and reporting for boards and foundations.

Market Expansion

Entry into the Canadian market for health technology and services companies, partner search and introductions to health systems and government programs.

Digital Marketing

Service and condition pages, Google Business Profile and reviews, compliant search and social campaigns, and scheduling and recall built into the CRM.

Training

Social media and communications training for clinical and administrative teams, and leadership training for practice and department leads.

How It Works

The Process

01

Strategy Call

We learn how you win work today, where you want to grow and what is in the way. You leave with a clear view of the opportunity.

02

Plan

Your senior leader sets the plan: positioning, the markets and buyers to pursue, the channels to run and how it is measured.

03

Build

Website, proof, search, outreach, CRM and follow-up are built and launched by the same team that planned them.

04

Run and Report

We run it with your team, report on what each activity produced, and do more of what works.

Questions

Healthcare, Answered

Who in healthcare do you work with?

Hospitals and health systems, clinics and clinic groups, health-technology companies and the suppliers that sell to all of them.

How do you handle patient privacy and advertising rules?

We work inside the rules for your jurisdiction and your organization. Tracking and follow-up are set up to respect patient privacy, and every claim is reviewed before it goes live.

Can you help a health-tech company reach hospitals and systems?

Yes. Positioning, the pipeline model, outreach to the right decision makers and the follow-up that keeps the conversation going.

What does a typical engagement include?

A senior leader who sets the plan and a team that runs it: strategy, website, search, ads where allowed, CRM and follow-up, and training. Scope is set on the strategy call.

Other Industries

Who Else We Serve

Infrastructure & Construction

Infrastructure and construction companies win on relationships, qualifications and being known before the tender opens.

Government & Non-Profit

Public bodies and non-profits need to reach residents, members and funders with clear messages and accountable spend.

Transportation & Logistics

Transportation and logistics companies grow on reliability, coverage and the contracts that come from being the known operator in a lane or region.

Technology

Technology companies need positioning that cuts through, a pipeline that does not depend on the founder, and a path into new markets.

Aerospace & Defense

Aerospace and defense suppliers grow through qualification, long sales cycles and the right primes and programs.

Agribusiness

Agribusiness grows on distribution, export markets and trust built over seasons.

Consumer Products

Consumer product companies grow on channels, retail and e-commerce math, and brands people remember.

Let's Connect

Ready to Grow in
Healthcare?

Book a free strategy call. We will look at how you win work today and show you what we would do first.

Book a Free Strategy Call