Industries

Marketing and Strategy for
Aerospace and Defense

Aerospace and defense suppliers grow through qualification, long sales cycles and the right primes and programs. We help you position for the programs that matter, build the relationships early, and run the marketing with the discipline the sector expects.

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How We Help

One Partner,
Four Practices

SET Marketing is a Toronto and Miami consulting and marketing firm for mid-market businesses and public bodies. For aerospace & defense that means one senior leader who sets the plan and one team that does the work, across strategy, market expansion, digital marketing and training. Every part runs from the same plan and every dollar is tracked back to sales.

The Playbook

Aerospace & Defense,
Four Ways

Growth Strategy

Corporate and product development strategy, M&A and supply-chain positioning, and planning for the capital and certifications growth requires.

Market Expansion

Entry into Canadian and US programs, offset and industrial benefit opportunities, trade missions and introductions to primes, associations and government bodies.

Digital Marketing

A capability-first website, technical content that proves qualification, targeted LinkedIn and search campaigns, and CRM tracking across multi-year pursuits.

Training

Sales and capture training for engineering-led teams, and leadership and culture training for growing operations.

How It Works

The Process

01

Strategy Call

We learn how you win work today, where you want to grow and what is in the way. You leave with a clear view of the opportunity.

02

Plan

Your senior leader sets the plan: positioning, the markets and buyers to pursue, the channels to run and how it is measured.

03

Build

Website, proof, search, outreach, CRM and follow-up are built and launched by the same team that planned them.

04

Run and Report

We run it with your team, report on what each activity produced, and do more of what works.

Questions

Aerospace & Defense, Answered

Do you work with primes, suppliers or both?

Mostly suppliers and service providers positioning for primes, programs and government buyers, and the technology companies entering the sector.

How do you handle security and export considerations?

We work inside your compliance rules. Nothing goes public without your sign-off, and we plan outreach around the programs and buyers you are cleared to pursue.

Can you help us enter the Canadian or US market?

Yes. Market mapping, partner and distributor search, soft landing, introductions to the right associations and buyers, and the outreach that follows.

What does a typical engagement include?

A senior leader who sets the plan and a team that runs it: strategy, capability positioning, website, search and LinkedIn, CRM and follow-up, and training. Scope is set on the strategy call.

Other Industries

Who Else We Serve

Infrastructure & Construction

Infrastructure and construction companies win on relationships, qualifications and being known before the tender opens.

Government & Non-Profit

Public bodies and non-profits need to reach residents, members and funders with clear messages and accountable spend.

Transportation & Logistics

Transportation and logistics companies grow on reliability, coverage and the contracts that come from being the known operator in a lane or region.

Technology

Technology companies need positioning that cuts through, a pipeline that does not depend on the founder, and a path into new markets.

Agribusiness

Agribusiness grows on distribution, export markets and trust built over seasons.

Healthcare

Hospitals, clinics, health insurers and health-system companies grow on trust, reputation and reach.

Consumer Products

Consumer product companies grow on channels, retail and e-commerce math, and brands people remember.

Let's Connect

Ready to Grow in
Aerospace and Defense?

Book a free strategy call. We will look at how you win work today and show you what we would do first.

Book a Free Strategy Call