Industries

Marketing and Strategy for
Consumer Products

Consumer product companies grow on channels, retail and e-commerce math, and brands people remember. We find the next channel, build the brand and the online store, and run the acquisition and retention engine behind it.

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How We Help

One Partner,
Four Practices

SET Marketing is a Toronto and Miami consulting and marketing firm for mid-market businesses and public bodies. For consumer products that means one senior leader who sets the plan and one team that does the work, across strategy, market expansion, digital marketing and training. Every part runs from the same plan and every dollar is tracked back to sales.

The Playbook

Consumer Products,
Four Ways

Growth Strategy

Channel strategy across retail, wholesale and direct, pricing and margin modelling, and positioning that earns shelf space and repeat purchase.

Market Expansion

Launching Canadian brands abroad and international brands into Canada: distributor and retailer search, soft-landing support and trade-mission introductions.

Digital Marketing

E-commerce build and conversion, product and content creative, Meta, Google Shopping and search campaigns, and email and SMS flows that build lifetime value.

Training

Sales training for retail and distributor teams, social media training for in-house marketers, and leadership training for founders scaling the team.

How It Works

The Process

01

Strategy Call

We learn how you win work today, where you want to grow and what is in the way. You leave with a clear view of the opportunity.

02

Plan

Your senior leader sets the plan: positioning, the markets and buyers to pursue, the channels to run and how it is measured.

03

Build

Website, proof, search, outreach, CRM and follow-up are built and launched by the same team that planned them.

04

Run and Report

We run it with your team, report on what each activity produced, and do more of what works.

Questions

Consumer Products, Answered

Do you work with direct-to-consumer brands or retail brands?

Both. Brands selling direct, brands selling through retail and distributors, and brands doing both.

Can you help us get into Canadian or US retail?

Yes. Market mapping, distributor and retail-partner search, soft landing and introductions, then the launch marketing that moves product once you are on shelf.

Is content and video included?

Yes. Commercial-grade photo and video is produced in house and built into the campaigns, not bolted on.

What does a typical engagement include?

A senior leader who sets the plan and a team that runs it: strategy, e-commerce site, search and social, ads, CRM and follow-up, and training. Scope is set on the strategy call.

Other Industries

Who Else We Serve

Infrastructure & Construction

Infrastructure and construction companies win on relationships, qualifications and being known before the tender opens.

Government & Non-Profit

Public bodies and non-profits need to reach residents, members and funders with clear messages and accountable spend.

Transportation & Logistics

Transportation and logistics companies grow on reliability, coverage and the contracts that come from being the known operator in a lane or region.

Technology

Technology companies need positioning that cuts through, a pipeline that does not depend on the founder, and a path into new markets.

Aerospace & Defense

Aerospace and defense suppliers grow through qualification, long sales cycles and the right primes and programs.

Agribusiness

Agribusiness grows on distribution, export markets and trust built over seasons.

Healthcare

Hospitals, clinics, health insurers and health-system companies grow on trust, reputation and reach.

Let's Connect

Ready to Grow in
Consumer Products?

Book a free strategy call. We will look at how you win work today and show you what we would do first.

Book a Free Strategy Call