Industries

Marketing and Strategy for
Agribusiness

Agribusiness grows on distribution, export markets and trust built over seasons. We help producers, processors and ag-tech companies find new channels, enter new markets and market with the proof that buyers and partners need.

Book a Free Strategy Call
How We Help

One Partner,
Four Practices

SET Marketing is a Toronto and Miami consulting and marketing firm for mid-market businesses and public bodies. For agribusiness that means one senior leader who sets the plan and one team that does the work, across strategy, market expansion, digital marketing and training. Every part runs from the same plan and every dollar is tracked back to sales.

The Playbook

Agribusiness,
Four Ways

Growth Strategy

Channel and export strategy, value-added product positioning, succession planning for family operations, and market research that turns raw data into decisions.

Market Expansion

Export and import pathways into and out of Canada, distributor and buyer search, trade missions and introductions to associations and government programs.

Digital Marketing

Brand and website, product and origin storytelling, search and social campaigns for buyers and consumers, and CRM for distributor and wholesale relationships.

Training

Sales training for distributor-facing teams, social media training for brand owners, and leadership training for the next generation.

How It Works

The Process

01

Strategy Call

We learn how you win work today, where you want to grow and what is in the way. You leave with a clear view of the opportunity.

02

Plan

Your senior leader sets the plan: positioning, the markets and buyers to pursue, the channels to run and how it is measured.

03

Build

Website, proof, search, outreach, CRM and follow-up are built and launched by the same team that planned them.

04

Run and Report

We run it with your team, report on what each activity produced, and do more of what works.

Questions

Agribusiness, Answered

Which parts of agribusiness do you work with?

Producers, processors, equipment and input suppliers, co-operatives and the technology companies serving them.

Can you help us sell into new markets or export?

Yes. Market mapping, buyer and distributor search, trade missions, soft landing and the introductions that get first meetings.

Our buyers are relationship-driven. Does digital still matter?

Yes, as proof. Buyers check you before they call back. We make sure what they find backs up the relationship, and we track every lead to a sale.

What does a typical engagement include?

A senior leader who sets the plan and a team that runs it: strategy, website, search, CRM and follow-up, and training for your sales people. Scope is set on the strategy call.

Other Industries

Who Else We Serve

Infrastructure & Construction

Infrastructure and construction companies win on relationships, qualifications and being known before the tender opens.

Government & Non-Profit

Public bodies and non-profits need to reach residents, members and funders with clear messages and accountable spend.

Transportation & Logistics

Transportation and logistics companies grow on reliability, coverage and the contracts that come from being the known operator in a lane or region.

Technology

Technology companies need positioning that cuts through, a pipeline that does not depend on the founder, and a path into new markets.

Aerospace & Defense

Aerospace and defense suppliers grow through qualification, long sales cycles and the right primes and programs.

Healthcare

Hospitals, clinics, health insurers and health-system companies grow on trust, reputation and reach.

Consumer Products

Consumer product companies grow on channels, retail and e-commerce math, and brands people remember.

Let's Connect

Ready to Grow in
Agribusiness?

Book a free strategy call. We will look at how you win work today and show you what we would do first.

Book a Free Strategy Call