Industries

Marketing and Strategy for
Government and Non-Profit

Public bodies and non-profits need to reach residents, members and funders with clear messages and accountable spend. We bring private-sector marketing discipline to public mandates, from economic development campaigns to member and donor growth.

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How We Help

One Partner,
Four Practices

SET Marketing is a Toronto and Miami consulting and marketing firm for mid-market businesses and public bodies. For government & non-profit that means one senior leader who sets the plan and one team that does the work, across strategy, market expansion, digital marketing and training. Every part runs from the same plan and every dollar is tracked back to sales.

The Playbook

Government & Non-Profit,
Four Ways

Growth Strategy

Economic development strategy, investment attraction positioning and program design, with plain reporting for councils, boards and funders.

Market Expansion

Investment attraction and business retention programs, inbound and outbound trade missions, and the partner network that connects your region to global companies.

Digital Marketing

Accessible websites, campaigns for residents and members, social media that reaches the right communities, and donor and member journeys built in the CRM.

Training

Economic development, social media and leadership training for staff and elected officials, delivered in person or online.

How It Works

The Process

01

Strategy Call

We learn how you win work today, where you want to grow and what is in the way. You leave with a clear view of the opportunity.

02

Plan

Your senior leader sets the plan: positioning, the markets and buyers to pursue, the channels to run and how it is measured.

03

Build

Website, proof, search, outreach, CRM and follow-up are built and launched by the same team that planned them.

04

Run and Report

We run it with your team, report on what each activity produced, and do more of what works.

Questions

Government & Non-Profit, Answered

Do you work with municipalities and agencies directly?

Yes. Municipalities, agencies, economic development offices, associations and non-profits, on resident, member, investor and funder communication.

Can you support an investment attraction or business retention program?

Yes. We build the positioning, the materials and the outreach for attracting investment and keeping the businesses you already have, and we train the team delivering it.

How do you handle procurement rules and public accountability?

We work inside your procurement process and report on every dollar, so spend is defensible to council, board and the public.

What does a typical engagement include?

A senior leader who sets the plan and a team that runs it: strategy, website and digital services, search and social, CRM and follow-up, and training. Scope is set on the strategy call.

Other Industries

Who Else We Serve

Infrastructure & Construction

Infrastructure and construction companies win on relationships, qualifications and being known before the tender opens.

Transportation & Logistics

Transportation and logistics companies grow on reliability, coverage and the contracts that come from being the known operator in a lane or region.

Technology

Technology companies need positioning that cuts through, a pipeline that does not depend on the founder, and a path into new markets.

Aerospace & Defense

Aerospace and defense suppliers grow through qualification, long sales cycles and the right primes and programs.

Agribusiness

Agribusiness grows on distribution, export markets and trust built over seasons.

Healthcare

Hospitals, clinics, health insurers and health-system companies grow on trust, reputation and reach.

Consumer Products

Consumer product companies grow on channels, retail and e-commerce math, and brands people remember.

Let's Connect

Ready to Grow in
Government and Non-Profit?

Book a free strategy call. We will look at how you win work today and show you what we would do first.

Book a Free Strategy Call