Toronto SEO and Google Ads,
Run by One Team
One keyword list. One conversion dataset. One report built on leads.
Book a Free Strategy CallBoth Channels.
One Dataset.
SET Marketing runs SEO and Google Ads for Toronto businesses as one team. Both channels work from one shared keyword list and one conversion dataset across GA4, Search Console and Google Ads. Every form fill and call is tracked once and counted the same way everywhere. The report shows leads, cost per lead and where each lead came from.
Every keyword has one landing page and one channel leading it. No overlap. No paying twice for the same buyer.
Forms, calls and bookings tracked once in Tag Manager and read the same way by GA4 and Google Ads.
Leads, cost per lead and source up front. Rankings and impression share underneath as diagnostics.
Each Channel
Feeds the Other
Split across two agencies, this data rarely moves. Under one team, it moves every week.
Find What Converts
The search terms report shows which queries turn into calls and form fills.
Build the Page
Those queries jump to the top of the page list. Each page is built to rank and to lift Quality Score.
Move the Money
Ad spend eases where organic already wins and shifts to the queries you do not own yet.
See What You Own
Rankings and clicks show which queries organic now captures on its own.
Two Agencies
or One Team
One Account,
Real Numbers
SET runs the website, the SEO and the Google Ads. Only contact form submissions and calls from ads count as leads; map views, directions and site visits are excluded. Fractional counts come from Google Ads attribution. Published with the client’s permission.
The First
90 Days
Audit and Track
- Full SEO audit: technical, content, local, Google Business Profile
- Google Ads account audit
- Tag Manager tracking for forms, calls and bookings
- Shared keyword map drafted
Pages and Campaigns
- Service and location pages built or rebuilt
- Campaigns restructured by service
- Ad copy matched to its landing page
- Weekly search terms review
Shift and Compound
- Search Console queries compared to paid terms
- Bids eased where organic already wins
- Content published for converting paid terms
- First full monthly lead report
A sample. The order of work holds; the pace depends on your site, your ad account and your market.
Three Tools,
One Truth
Google Analytics 4
Every lead, with the channel, campaign and page that produced it.
Google Search Console
The queries you rank for, how often you appear and how often people click.
Google Ads
Search campaigns, the terms that convert and cost per lead.
Read more: Why SEO and Ads Work Better Together, SEO and Google and Meta Ads.
SEO and Google Ads, Answered
Who runs SEO and Google Ads together in Toronto?
SET Marketing. One team runs both channels for Toronto businesses, from one shared keyword list and one conversion dataset in GA4, Search Console and Google Ads. Reporting is on leads and cost per lead.
Why run SEO and Google Ads with the same team?
Each channel feeds the other. Google Ads search terms show which queries produce real leads, so SEO builds pages for those first. Search Console shows queries you already rank for, so ad budget moves to the gaps. Split across two agencies, that data rarely gets shared.
Which tools does SET use?
Google Analytics 4, Google Search Console and Google Ads, connected through Google Tag Manager. Forms, calls and bookings are tracked once and read by all three.
What does the report show?
Leads by source (form fills and calls), cost per lead and spend, with rankings, click-through rate and impression share as supporting diagnostics. When your CRM is connected, it also shows what those leads became.
How is it priced?
A monthly management fee plus your Google Ads spend, month to month. We scope it on a free strategy call based on your market and goals.
Do you guarantee rankings or lead volume?
No. Results depend on your market, your starting point and your budget. We commit to clean tracking, a clear plan and honest reporting on what is and is not working.
See Both Channels
on One Report
Tell us about your business. We will show you what we would do first.
Book a Free Strategy Call