Engagements

Six Problems.
One System Behind Each.

Four client stories from live work. Names stay private, the numbers are real.

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“Before SET, we were expecting around $7 million in potential work. With the leads that have come in, we’re now looking at about $15 million, and they’re quality leads.”
Austin Merson, Cobourg Construction & Renovation

Client story

General contractorFamily-owned since 1999Northumberland

Cobourg Construction & Renovation

A 25-year reputation that needed a system behind it. SET runs the website, the SEO and the Google Ads, with every form and call tracked as a lead.

$7M → $15M
the client’s own estimate of potential work, before SET and now. CA$4.98M signed work in the CRM SET built, at CA$69.21 a lead from Google Ads
Read the full breakdown →

Client story

Financial servicesIn-person programOntario

Launching an advisor workshop from zero

A veteran advisor with a proven method and no funnel to fill the room. SET built the site, a scorecard lead magnet, a three-minute application flow and the sales video.

20
pages and articles live, from scorecard to application

Client story

Production rentalsB2BGoogle Ads

Ad spend that answers to booked jobs

A film equipment rental company spending on Google with no line from clicks to revenue. SET tracked every booked job back to the campaign that produced it.

5.8x
return on ad spend: CA$2,000 in, three booked jobs worth CA$11,651 out, in one month

Client story

Paid acquisitionLead generation90 days

Scattered campaigns into one lead engine

Campaigns ran on different channels with no shared targets. SET replaced them with one structured acquisition system and KPIs the CEO could read at a glance.

+33%
more leads in 90 days, as reported by the client’s CEO

Example engagement

Multi-location clinic3 sitesGTA

Three locations, one leaking front desk

Bookings came from Google, the site and walk-ins, and nobody could see which location was losing them.

3
locations reporting into one view

Example engagement

E-commercePre-launch

Tracking live before the first sale

A brand weeks from launch with no way to tell which channel would actually pay.

Day 1
attribution live at launch

Cobourg figures: cost per lead from Google Ads, 17 Aug to 15 Sep 2026, contact forms and calls only; signed work and open pipeline from the CRM SET built, read 4 Nov 2026, with signed work including jobs won before the engagement and migrated in; published with the client’s permission. Client stories describe live SET work; client names are withheld except Cobourg, published with permission. Example engagements are representative of the work SET delivers. Client names and details are not shown.

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