Marketing for Law,
Accounting and Consulting
Credibility first. Then search, tracking and follow-up.
Book a Free Strategy CallBuilt for How
Clients Choose
Clients choose law, accounting and consulting firms on trust, so marketing for these firms starts with credibility: clear practice-area pages, real credentials and fast follow-up. SET builds search campaigns and SEO for specific practice areas, websites that book consultations, and tracking that shows which matters each channel produced. Copy is written to respect the advertising rules your professional body sets.
Four Pillars
One page per practice or service, answering the questions prospects actually ask.
Google Ads and SEO for specific matters, not just the firm name.
A clear path to book, with intake that captures what the matter is about.
Every enquiry tied to its source in the CRM, so you can see which channel brings real work.
What Is Different
Professional advertising rules
Regulators such as the Law Society of Ontario set rules for how firms advertise. Copy avoids unverifiable claims and guarantees.
Long decision cycles
Prospects compare firms over weeks. Retargeting, reviews and useful content keep you in the shortlist.
High value per client
One new client can justify high cost per click, so tracking to the signed matter matters more than click cost.
How We Start
Most firms start with a fixed-fee Growth Audit at CA$4,500 or a Search Foundation retainer from CA$5,000 a month for one practice area. See pricing and how we work.
Common Questions
Which Toronto marketing firms work with law, accounting and consulting firms?
Look for teams that build practice-area pages, run targeted search and track enquiries to signed matters. SET Marketing offers this for Toronto and Miami professional firms, with retainers from CA$5,000 a month.
Can law firms in Ontario advertise on Google?
Yes, within the Law Society of Ontario rules on marketing legal services, which restrict misleading or unverifiable claims. Your copy should be reviewed against those rules.
How should a professional firm measure marketing?
By consultations booked and matters signed, traced back to the channel that produced them.
Grow Your
Practice
Tell us about your business. We will show you what we would do first.
Book a Free Strategy Call