A senior marketing leader on your business part time, plus the team that does the work. Strategy, budget and execution under one roof.
Book a Free Strategy CallA fractional CMO is a senior marketing leader who works on your business part time. SET Marketing gives Miami businesses a fractional CMO who sets the plan, owns the budget and leads the team that runs your website, search, ads, follow up and reporting.
It fits businesses that have outgrown doing marketing themselves or juggling freelancers, and that want executive level direction before committing to a full time hire.
With SET, the plan and the people to carry it out come together, so decisions turn into work the same week they are made.
A clear plan built from your sales goals, your market and what has worked so far.
Every dollar assigned to a channel with a job, and moved when the numbers say so.
Direction for the SET team and your in house people, so everyone works one plan.
Which mix of search, ads, content and events fits your business right now.
Marketing and sales working from the same numbers, from first touch to closed deal.
A plain language review of results and the priorities for the month ahead.
You invest in marketing but cannot say which parts bring in customers.
Several vendors, no single plan and nobody accountable for the result.
You are expanding across Miami-Dade, Broward or beyond and need a plan to match.
You want senior direction now and a proven system ready for a future CMO.
We learn your business, your numbers, your team and what has and has not worked.
Your fractional CMO reviews every channel, the budget and the path from lead to sale.
A written plan with priorities, budget by channel and the metrics that matter.
The SET team carries out the plan while your CMO reviews results and adjusts each month.
BMW · Huawei · Marriott · Miami Dolphins
It depends on the scope and how much execution you need. After the strategy call we scope a fixed monthly plan, so you know the number before work starts.
An agency usually runs channels. A fractional CMO decides the strategy and budget across every channel. SET gives you both: the leader and the team.
We agree on the cadence and scope up front, including meetings, reviews and the work the team delivers each month.
Yes. Your fractional CMO can lead your in house marketers and existing vendors alongside the SET team.
Yes. We meet Miami clients in person or online, with the same team either way.
Tell us about your business. We will show you what we would do first.
Book a Free Strategy Call