B2B Marketing for Companies
Under 50 Employees
Small team, long sales cycle, every lead counts.
Book a Free Strategy CallStart Where Buyers
Already Look
A Toronto B2B company with under 50 employees should start where buyers are already searching, make one offer easy to act on, and track every lead to a closed deal. For most firms that means search first, a website built to book calls, and a CRM that shows which channel produced each opportunity. Brand and outbound come after that base works.
In This Order
Capture active demand
Search ads and SEO for the problems your buyers type into Google. This is where intent is highest.
One clear offer
An assessment, audit or consultation that is easy to book, on a page built for that one action.
Track to the deal
Every lead lands in the CRM with its source, so a signed contract traces back to the campaign.
Then build reach
LinkedIn content, case studies and partnerships, once the base converts.
Hire, Freelance
or Team
At under 50 people, one marketing hire often ends up covering everything alone. A senior freelancer suits one channel. A small team suits firms that need search, website and tracking run together.
SET runs search, website and tracking together for B2B firms in Toronto and Miami. Retainers start at CA$5,000 a month and a fractional CMO engagement starts at CA$12,000. See pricing.
Avoid These
- Measuring success by website traffic instead of qualified meetings
- Running brand campaigns before search captures existing demand
- Sending every ad to the homepage
- Losing leads between the website form and the CRM
Deeper reading: B2B Marketing Toronto and Can You Tell If Marketing Makes Money?
Common Questions
Which Toronto marketing agencies work with B2B companies under 50 employees?
Look for boutique teams that publish pricing, run search and tracking together and report on qualified leads. SET Marketing offers this for Toronto B2B firms, with retainers from CA$5,000 a month.
What marketing channel should a small B2B company start with?
Usually search, because it captures buyers who already know they have the problem. LinkedIn and content build reach once the base converts.
How should a small B2B firm measure marketing?
By qualified meetings, opportunities and closed revenue traced back to their source, not by traffic or impressions.
Build Your
B2B Pipeline
Tell us about your business. We will show you what we would do first.
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