Executive marketing leadership for Miami service businesses doing $1M to $20M. Strategy, system, and team, without the cost and commitment of a full-time CMO hire.
Book a Strategy CallMost Miami service businesses at $1M to $20M in revenue have a marketing problem that is not really a marketing problem. It is a strategy and leadership problem. They have a vendor here, an agency there, someone doing social media, and nobody connecting any of it to revenue. The result is spending without accountability and activity without results.
A fractional CMO solves this without the $200,000 to $350,000 cost of a full-time hire. SET Marketing's founder Chris Marchese serves as fractional CMO for Miami service businesses, bringing the strategy, the systems, and the hands-on execution that turns fragmented marketing activity into a revenue machine.
This is not a strategy document and a handoff. It is embedded partnership. We build the system, manage the vendors, run the reporting, and iterate based on what is working. Miami businesses that work with SET Marketing in a fractional CMO capacity typically see their marketing become their most reliable source of new revenue within six months.
We start by understanding what your marketing has been producing, what it is costing, and what your revenue targets require. This tells us exactly what to build and what to cut.
We design the full marketing system: paid media, SEO, AEO, GEO, content, automation, and CRM. Every component is mapped to a revenue outcome and a reporting metric before anything is built.
We manage your existing vendors or replace them with better ones. Every agency, freelancer, and platform in your marketing stack is held accountable to the same revenue metrics.
Monthly strategy sessions connect marketing activity to revenue. You see what is working, what is not, and what the next 90 days of investment should look like based on real data.
Average time for Miami businesses to establish a reliable inbound lead system under fractional CMO leadership.
Average reduction in marketing spend waste when a fractional CMO audits and restructures a Miami business's vendor stack.
Fractional CMO clients get executive-level strategy, vendor management, and weekly reporting at a fraction of the cost of a full-time hire.
A fractional CMO provides executive marketing leadership on a part-time or contract basis. For Miami service businesses, that means building and managing the full marketing strategy, overseeing vendors and agencies, designing the reporting system, and ensuring every marketing dollar is connected to revenue.
A marketing agency executes a specific channel. A fractional CMO designs and manages the entire marketing strategy, including which agencies to use, what they should produce, and how to measure their performance. The fractional CMO sits above the agencies and holds them accountable.
Fractional CMO engagements with SET Marketing typically range from $4,000 to $12,000 per month depending on scope and time commitment. This replaces the need for a full-time CMO at $200,000 to $350,000 per year plus equity.
We complete a full audit of your marketing, revenue, and market positioning in the first two weeks. Strategy and system design are delivered by the end of week four. Active management and optimization begin in month two.
Book a strategy call. We will audit your current marketing, map the opportunity in the Miami market, and show you exactly what a fractional CMO engagement with SET Marketing would produce for your business.
Book a Strategy Call