Social media marketing for Miami service businesses that combines brand-building content with paid performance campaigns to generate real leads, not just followers.
Book a Strategy CallMiami is a city where aesthetics and brand perception matter. Your social media presence sends a signal about your business before a potential client ever visits your website or speaks with your team. In markets like Brickell, Wynwood, and South Beach, a weak social presence can cost you clients you never knew you lost.
But social media content without a paid performance layer only builds an audience. SET Marketing runs social media programs for Miami service businesses that combine great organic content with Meta advertising designed to convert followers, lookalike audiences, and retargeting pools into booked calls and qualified leads.
We work with service businesses in Miami who want a social presence that reflects the quality of their brand and a paid social machine that generates pipeline. The two work together and the combination is significantly more effective than either strategy alone.
We review your current social presence across Instagram, Facebook, TikTok, and LinkedIn to identify what content is resonating, what is not, and where your paid campaigns need to improve.
We build a content calendar that showcases your expertise, your results, and your brand in a way that earns trust from Miami buyers before they ever reach out. Content is produced to perform, not just to post.
Meta campaigns targeting Miami buyer audiences go live. We layer awareness campaigns, conversion campaigns, and retargeting sequences to move prospects from social content to booked calls.
Every post, every campaign, and every ad is tracked. We optimize toward content that earns engagement and ads that produce leads. Monthly reporting connects social activity to pipeline and revenue.
Average engagement rate increase for Miami service businesses after a content strategy overhaul.
Average cost per inbound inquiry generated through Meta paid social campaigns for Miami service businesses.
Average time to a social presence that reflects the quality of your business and supports your paid campaign performance.
Instagram and Facebook for most Miami service businesses, with TikTok for brands targeting younger demographics and LinkedIn for B2B companies in Brickell and Coral Gables. Platform selection is based on where your buyers actually spend time.
We provide content strategy, copy, and creative direction. We work with your existing photos and videos or coordinate production if needed. We write all captions and ad copy.
Yes. We run paid social as a standalone service. Organic content is recommended for performance because it builds the audience quality that paid campaigns retarget, but it is not required to start.
Every paid campaign has a dedicated landing page, lead form, or direct message sequence. We track every lead from the social touchpoint that generated it through to the conversation and closed revenue in your CRM.
Book a strategy call and we will audit your current social media, show you where the opportunities are in the Miami market, and build a plan that combines content and paid performance into a lead generation machine.
Book a Strategy Call