Marketing Agency Toronto —
The First 90 Days

Days 1 to 30: Audit, strategy, and infrastructure

The first month is not about running campaigns. It is about understanding your business well enough to build something that works. A Toronto marketing agency that launches ads in week one without doing this first is spending your money without a map.

What should happen: a full audit of your existing ad accounts (Google, Meta, wherever you have been running), your website analytics, your conversion funnel, and your current cost per lead if you have any history. From that audit, you define the ideal customer profile with enough precision to build targeting around it. You establish tracking from click to booked call to closed sale, not just ad platform conversions. And you present a clear 90-day plan with specific, measurable targets.

By the end of day 30, you should be able to answer: what is the goal, how will we know if it is working, and what does the first campaign look like. If you cannot answer those three things after 30 days, start asking hard questions.

Days 30 to 60: Campaigns live, early data, first optimization

This is when campaigns go live. The first few weeks of paid media are always a learning period — the algorithm needs data to optimize, and the creative and targeting hypotheses you built need real traffic to test against. This is normal. It does not mean you should accept zero results.

By day 60, a capable Toronto marketing agency should be able to show you: cost per click, cost per lead, and early cost per acquisition data. They should also be telling you what is working and what is not, and making adjustments based on that. If the reporting at day 60 is still showing you impressions and reach with no lead data attached, something is wrong — either the tracking was not set up properly, or they are hiding behind vanity metrics.

What the reporting should show at day 60

Real reporting shows the funnel. How many people clicked, how many filled out the form or called, how many booked a call, how many turned into paying clients. Even with limited data at this stage, there should be a directional story. If your agency cannot show you that story at day 60, ask them to walk you through it on a call. The answer will tell you a lot.

Days 60 to 90: Optimization, scale decisions, and path forward

By the end of 90 days, you should have enough data to make real decisions. Which campaigns are producing leads at an acceptable cost? Which audiences are converting? Which ad creative is driving the most booked calls? The answer to those questions determines what gets more budget and what gets cut or rebuilt.

A good Toronto marketing agency will come to the day 90 review with a clear recommendation: here is what is working, here is what we are scaling, here is what we are stopping, and here is what the next 90 days looks like. They will also be able to show you the revenue impact of the work so far, not just the ad performance.

If you reach day 90 and the agency is still in testing mode with no clear direction, that is not a data problem. That is a capability problem.

Signs your Toronto marketing agency is not doing the work

The most common sign is reporting that never gets more specific. Impressions and reach at month one are acceptable. Impressions and reach at month three with no lead data is a red flag. An agency that cannot connect their work to your pipeline after 90 days is either not tracking properly (a serious operational failure) or is deliberately keeping you in the dark.

Other warning signs: no strategy document after the first month; changes made to your campaigns without explanation; you do not know who is actually working on your account; the monthly call is a presentation rather than a conversation; and your questions get answered with jargon instead of data.

What SET Marketing delivers in the first 90 days

Our process is built around revenue visibility from the start. In the first 30 days we audit your existing funnel, set up full-funnel tracking, define your ICP, and build the campaign architecture. By day 60, paid campaigns are live and we are reporting on cost per lead and early acquisition cost. By day 90, we have a clear picture of what is working and a scaling plan built on data, not assumptions.

We work with service businesses doing $1M to $20M in Toronto and the GTA. If you want to know what this looks like for your specific business, the first conversation is a strategy call with no pitch attached.